Does Wynne win with weed?

Everyone seems to be a bit nonplused by the possibility of Premier Kathleen Wynne promoting the sales of marijuana in Ontario. It might not be the best idea to come down the turnpike recently but it is certainly creating consternation. If Wynne and her Liberal sheep continue in their usual form, we voters will be the ones shorn.

The first question you might ask is what qualities would you want in a store that sells legal marijuana? Would you prefer a group that knew something about marketing? Would you prefer a group who knew something about the product they are selling? Would you prefer that a store is a short walk to in your neighbourhood or a long drive to a suburban mall?

As you can see, there are more than a few questions. Now tell us what kind of a company fits. Do you think the Liquor Control Board knows anything about marketing, or knows much about marijuana or will there be a store convenient to you to fill your needs? Or will you care?

Of course, you would hardly expect the government to follow the old distribution patterns and locate all its stores within a block and a half of every high school in the province. This means we expect the stores to reach out to new markets.

Maybe the LCBO could get Premier Wynne to promote marijuana for seniors. They could create commercials saying that weed is the best way to forget the aches and pains of aging. Mind you that would mean that there would need to be a related delivery service. How about we give that part of it to Amazon?

Maybe the major market for marijuana is just the aging hippies who have not heard that smoking is bad for them.

But the serious question here is whether Wynne and her Liberals are going to benefit from anything other than the profits from selling marijuana. When they pick the LCBO to do the marketing, it was just the same old song, all over again. And they are going to use the old water torture trick of opening a few stores at a time. Wynne never does anything all at once. It is like the booze in Loblaws, raising the minimum wage or the selling off of Hydro One. If it works once, why not do it again and again?

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