A summer of silly slogans.

It has to be this hot summer. It is either that or we have some of the stupidest politicians in the world right here in tropical Ontario. Premier Ford and a few of his political cronies took a road trip—with news media in tow—back down the Highway of Heroes to Prince Edward County the other day. It was all in aid of a silly slogan about “A buck a beer.”

The conservative politicians—in their suits and ties—were heading for a beer pub down the highway that had agreed to their doing a political stand-up comedy routine there for “A buck a beer.” In the news clips produced at the small brew pub, Dougie and his buddies looked like idiots handling craft-beer cans back and forth.

Dougie kept spouting this silly suggestion that beer drinkers will be able to pay just a buck for a beer by Labour Day weekend. If they saw it, millions of Ontario beer drinkers must have been wondering what Dougie was drinking.

Nobody in their right mind was going to believe that any brew pub could afford to sell their product to the public for just a buck a beer. Nor was anyone so gullible as to think the foreign owners of the commercial brands in Ontario were about to give away their traditional brews for just a buck a beer. If you can tell me were I can get a two-four of Molson for just $24 plus deposit, I will be in line right behind you.

The point is—for anyone who would like to believe Dougie—the Ontario government does set the minimum price for beer in Ontario. They do that to encourage something called “responsible drinking.” The province also imposes what is sometimes referred to as a “sin’ tax or an alcohol tax. This charge for being booze is in addition to the usual harmonized sales tax that is split between the feds and province—as well as the fed’s ‘sin’ tax.

But, surprise, surprise, our Dougie is not even considering lowering any taxes. No sir. He wants full measure from the sin taxes to allow him to create tax savings for his fellow millionaires.

He obviously thinks the Liquor Control Board of Ontario will strong-arm one or two craft brewers into doing a ‘Buck a Beer’ promotion through the liquor stores for Labour Day weekend. You should not expect stocks of $1 beer (plus deposit) to last through the Saturday of the long weekend.

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Copyright 2018 © Peter Lowry

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