Trump can: You can’t.

Social media are a trap just waiting for the unwary politician. While I have tested some of the major social media apps, I try to stay away from them like the plague. They are not mainstream. They are not only overrated but they are for people who need to get a life. And what makes you think you can convince a non-voter to go to the polls and vote for you?

But social media do present a problem for the serious politician. It has become part of the communications mix. You should always be careful to understand the demographics of the programs. You need to have people from within that demographic to look after what you feed it. I never advise candidates to do their own entries. Check it occasionally but you have far more important things to do.

Your job is called pressing the flesh! And you best keep the pressing to a firm handshake. Meeting the voters and making a favourable impression is your job. And if you do not like doing that, stay out of politics. And do not say or write something in Mandarin or Punjabi or Urdu that you think is exclusive to your supporters. The listeners and readers are not all your supporters.

And it is very important that you remember that Donald Trump in the United States can get away with saying something stupid. It is expected of him. He can say something stupid and he is still president and a billionaire. You say something stupid and you might be toast like the gal who was supposed to be running for the liberals in the Burnaby South by-election.

It would also be wise, if you are supporting a particular political party and want to be a candidate, to stick to supporting the party’s positions on the current issues. And it is also wise to be very careful of adding anything to the party position. What seems logical to you might not be logical to other party members and candidates.

A candidate is always criss-crossing the electoral district, meeting groups, attending all-candidate meetings, coffee parties, and talking to individual voters. You have to be everywhere and be noticed as being everywhere. It is what candidates do.

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Copyright 2019 © Peter Lowry

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