The Summer doldrums start early.

It is a fixture of fixed elections. It is not the beating of the war drums in the distant jungle but the sudden silence that creeps across the land. It sends a chill down the spine. It is a time of introspection.

And there is much to think about. There is no spot on the ballots to mark: None of the above. We have to compromise. We have to weigh the dangers, the possibilities, the opportunities. Whom do you trust? Whom do you distrust?

Yet it is discouraging for the writer to see the usual drop off of regular readership at this time of year. Readership is your challenge, your raison d’etre. You are not doing this for the bucks! This is just during the time in North America when good weather, road trips and holidays interfere with keeping tabs on politics.

But we know, come September, that readership will again trend upwards, with spikes of hundreds of readers. I am reminded of the old Starch studies of newspaper and magazine readership. ‘Read most’ was the goal of most writers and I like to think I stay in that race by keeping the daily commentaries within 400 words. Keep them short, breezy and provide a few thoughts worth considering.

Not that this writer is a slave to his computer. The wife and I will be travelling about over the summer. We have places to go, people to visit, events to attend. I always have some back-up commentaries to let run while away.

Wherever we travel, we will be questioning, postulating, listening and noting. Many of the people we will be seeing will be regular readers and they hardly hold back on their opinions and objections. They love to note contradictions from one commentary to the next. They make it known when bored with a particular subject.

But consider the writer. And how many times can you write a commentary about writing commentaries? Not too often, I would expect you to say.

-30-

Copyright 2019 © Peter Lowry

Complaints, comments, criticisms and compliments can be sent to  peter@lowry.me

Comments are closed.