Making Canada(?) Great Again.

It is not art. It is campaign literature and it always feels like a race to the lowest common denominator, free from the rules of grammar, where less is more and yet an essential part of the democratic process. After many years of producing better quality campaign literature for political candidates, I have gone out of the business. It never did pay. The problem has always been that the voter knows that most of this material is what we refer to as Consolidated Reports on Approved Propaganda or, known better by its acronym: CRAP.

A piece of this CRAP arrived through the mail the other day from the conservative candidate in my riding. Picked by conservative headquarters to be the party standard bearer in Barrie—Springwater—Oro-Medonte, the gentleman sent me a two-sided, 22cm by 14cm, four-colour card. All it tells me for sure is that he is middle aged, Caucasian and overweight.

It helps that I already know that he has been on Barrie Council as a councillor and he has likely already exceeded his level of competence in that capacity. They have a four-year term on council these days. For him, they should shorten it. Much of what I have seen of him on council did not impress me.

But if we are stupid enough to elect him to replace the last four-year incumbent on the federal circuit, he tells us the he believes “in a strong, positive vision for Canada.” And “It’s time to put our country back on track.” The conservative hero, President Trump of the United States, said that in just four words.

On what must be the back of the card has his picture, without a tie (for the farmers among us). Here he says that he will stand up for us by;

  • Investing in community infrastructure—which the current government has been doing for some time.
  • Supporting our rural communities and farmers—Ever since the riding was gerrymandered to include a rural area, the Tories have been pandering to that vote.
  • Removing the GST from the home energy bill—Interesting only for the reason this is a provincial or municipal bill.
  • Restoring the Lake Simcoe Cleanup Fund—He should talk to the Ontario MPP from our riding before making this promise.

What I miss in this pap is a promise to support his conservative leader Chuckles Scheer. Is he too embarrassed?

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Copyright 2019 © Peter Lowry

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