Slipping in the Slogan.

It might surprise regular readers but this blogger does not believe in slogans. Oh yes, I use them, but more in sarcasm than in concurrence. It is just that I see an election as a sequence of events that can only become a slogan close to the end point: the voting. And the real theme is often something that the voters see before the politicians.

For the prime minister to be running around the country spouting some silly slogan about “choose forward” to anyone who is still listening is insulting to the listener and makes him sound feeble minded. What is the alternative? Walk Backward?

But, speaking of ‘feeble minded,’ have you heard Chuckles Scheer confounding the voters with “It is time for you to get ahead” which sounds rather mean-spirited. I think it works better if you change it to ‘It is time for you to get a head.’ You could consider it something of a public service slogan.

But it is not.

It is not as self-serving though as the NDP slogan that has been introduced as “In it for you.” It is unclear as to why they are in it for ‘you.’

It has potential though when you consider the additional words that could clarify the message. It is like the slogan used on billboards for conservative Barry Goldwater in the 1964 American presidential election. It simply said “You know he is right.” It worked until somebody started buying adjacent billboards saying “Yes, Far Right.”

But that is not as bad as the silly slogans that my city of Barrie uses. Depending if you approach the city from the north or the south on Highway 400, the northbound traffic sees the city as “Well played” and the southbound get the slogan “Well connected.” ‘Well played’ is a British term usually thought of as related to the game of cricket. ‘Well connected’ is more of a business term. Why either is used for a city such as Barrie, is lost on me.

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Copyright 2019 © Peter Lowry

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