Who is running things in the Prime Minister’s Office (PMO)? They are acting like out-of-control children and they need an adult hand on the helm. The communications people are not only acting juvenile, careless and gullible but they do not appear to know very much about the news media.
Would you believe anyone with a gram of sense who would send an unsolicited e-mail to a reporter and say the attached material is not for attribution? There is a very simple rule that you learn very early in the communications business: There is no such thing as off the record. Sure, you can give a reporter a tip on a story. It happens all the time. You just have to be prepared for it to come back to you. The reporter owes you nothing.
If you missed the story about the PMO’s latest gaff, most political columnists are having a field day with it. The media person in the PMO sent a reporter at the local free-distribution grocery flyer wrap in Barrie a story about Justin Trudeau being paid to speak at a function at Barrie’s Georgian College. The event lost money. They did not think to mention that Trudeau was not yet a member of parliament at the time. It was a scurrilous attack that they were trying to use to besmirch an opponent.
In this case, the PMO communications person was probably advised to send the story to this particular reporter by the Conservative MP for Barrie. Just because the reporter appears to fawn over the MP is meaningless. There are so few politicians to write about in this town, her job requires her to fawn over almost anyone political. She would know as well as others that the MP makes no intellectual, nor any other contribution, in Ottawa and she has to take what she can get. In this case she was given the front page to ridicule the PMO and the communications person involved.
The PMO did better with the grocery-wrap’s competition in Barrie. The story in the Barrie Examiner—owned by right-wing Sun Media—made it sound like it was all in a days work to attack an opponent for a perfectly legal charge for speaking.
We expect that Justin Trudeau joined the speakers’ bureau because it was a way to control the many requests from groups that wanted to use his name as a draw. If the event loses money, you might check on how good a job the organizers did in promoting it.
When Justin came to Barrie a few years ago for a Liberal Party fund raiser, there was no charge but we only had two weeks notice to put the event together. We made a nice profit for the party coffers in Barrie and everyone enjoyed the event, thank you.
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Copyright 2013 © Peter Lowry
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