It has been more than a few years since I was traveling around Ontario lecturing business students at our universities. At the time, the subject of my lectures was the rarely discussed social responsibility of business. I got the feeling on those journeys that the professors really appreciated some one else handling the subject.
But the subject is bandied around much more today and the argument still continues as to whether it is just good public relations or a genuine desire of business leaders wanting to be a contributing party in their community or communities.
We are certainly seeing some very interesting examples of both good and ugly at this time. Of the good examples, Tim Hortons stands out in doing whatever is necessary to be a good corporate citizen. As it is now foreign-owned Tim’s has had to be very fast on its feet to meet the coronavirus needs head on. Much of what the corporate staff and its franchisees are doing is not visible to the customer at the drive-through window. It is a joint effort and it is paying off.
The critically important steps Tim’s has taken is for truck drivers. They are not only encouraging their walking up to the drive-through window for their double-double but Tim’s have said they are opening their washrooms for the truck drivers. No doubt readers have other examples of good corporate citizens doing what’s right in these times.
But it is also easy to identify the ugly in these times. The example I prefer is Bell Canada. Maybe I have learned to expect the ‘screw you’ attitude from Bell but what is our lifeline today while we are trapped in our homes? The answer is the Internet. Those bastards at Bell have chosen this special time to raise their rates on the Internet. I would call them to complain but for some reason Bell’s business telephone lines are all busy.
Years ago, I visited a friend who had joined Bell Canada in their government relations office. He gave me the tour and I was amazed at the number of people involved. Yet I got the impression that their idea of social responsibility was to make selective political donations.
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Copyright 2020 © Peter Lowry
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