Why not cut to the chase? The Beer Store advertising that is currently running on television is slandering every convenience store in Ontario. It is wrong. It is unfair. It should be stopped. If it takes a lawsuit: so what? What do you think lawyers are for?
Sure we have some disreputable convenience stores. Just because convenience stores can be allowed to sell cigarettes does not mean that all would be suitable to sell beer and wine. There have to be some standards and licensing requirements.
And speaking of standards, when was the last time Brewers’ Warehousing took a look at some of the disreputable beer stores in Ontario. The company probably gets complaints every day about the Anne Street store in Barrie and they have never done anything about it. Is that Beer Store staff adverse to swabbing the floor occasionally so that the customers do not get stuck to it?
When the Beer Store President Ted Moroz brags to the media about Ontario’s world-class beer retailing, it is enough to make you choke up your Molson. When some idiot at Queen’s Park decided that Brewers’ Warehousing would be bottle and can recycling headquarters for the province, recycling was set back 50 years.
Mind you those geniuses at Brewers’ Warehousing seem to know more about recycling than they do about marketing or merchandising. Marketing is a foreign language to these people. Their idea of merchandising goes as far as offering some cheap sports oriented beer gear. When it comes to beer merchandising, you can forget it. Nobody shops at a Beer Store. You get in, get your predetermined order and get out as fast as you can. And no gentleman asks a lady go to the Beer Store for him.
You have to admire the current campaign the Toronto Star is running against Ontario’s foreign-owned beer monopoly. Poor Martin Regg Cohn really has to stretch to come up with something new to write about it. If the Star editors would just turn Rosie DiManno loose on them they would have the beer monopoly screaming uncle in no time.
In Regg Cohn’s latest 1000 words on the subject, he made the point that the real objective here is “convenience.” Our convenience stores are not going to sell beer cheaper or even sell as many two-fours. And we might have to put some convenience stores out of business if they do not follow the rules. Too bad we cannot do that to the beer stores that are doing a rotten job.
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Copyright 2014 © Peter Lowry
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