Has nobody told NDP federal leader Jagmeet Singh that the TikTok program on the Internet is for children? About a third of the world-wide users are not old enough to vote, even if they live in Canada. And what thinking adult would be fascinated with anything so mundane? The billion world-wide users of TikTok might be dealing with artificial intelligence and algorithms, developed in China, smarter than themselves.
But it is nice to know that Jagmeet has found his niche. Like Donald Trump, he has found a home on the Internet. For Trump, it was Twitter—until the program managers banned him for life. He was giving Twitter a bad name.
Not that any of these time-wasting programs are going to survive for long. There is a life cycle to social media programs and without constant improvement and new features, it reaches a peak and then there is a gradual fall-off of interest.
But Jagmeet Singh had to start somewhere. In Canada, only the Trudeau liberals have taken to social media like ducks to water. Maybe the Internet moves too fast for conservatives? In the last two federal elections, the liberals spent the most on Internet advertising. The logic was that it was the one way to reach young Canadians—of voting age. The strategy worked well in 2015. It did not work as well in 2019.
The liberals are so committed that you need a smart phone to canvas for them. They have reduced the questions at the door to the key support question. All the canvasser wants to hear is this a liberal vote or not. Thumb the answer into your smart phone and move on.
It has been my impression over time that the liberals keep forgetting seniors are voters because they do not keep up with trends. Conversely, Jagmeet is looking ahead to when his TikTok followers are old enough to vote. That could be when Justin Trudeau gets his comeuppance.
Copyright 2021 © Peter Lowry
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