It is very rare that I read other blogs. That is not being snooty, it is practical. I would just want to correct some of the writers and commiserate with a few others. I find getting a blog done every day is a challenge. Despite a career in public relations, I never considered myself a journalist. I designed and wrote many tabloids, newsletters, pamphlets, scripts and mailing pieces as well as news releases and never thought of myself as a writer. Every page I write is another part of me. When I reread what I have written, I always feel I could have said it better.
And in my lifetime, I have made the journey with many reporters, editors, publishers, and fellow public relations people—all, I am sure, were doing a superior job to me. I think I suffered the ultimate insult one day when a carefully crafted and lengthy news release I had sent out for a client was run in a prime location by a newspaper—with the client’s name carefully removed.
I came into writing with small steps. I was selling food for a major food company and living in what was then the Town of Leaside with my wife when I was asked to join the town safety council. There I was asked to try my hand at writing the safety news for the Leaside Advertiser weekly newspaper. That got me noticed and soon I was involved in town politics and helping a friend get elected to town council.
You might find it incredulous that I was soon working for the Globe and Mail. It would be if I forgot to say that I worked in the advertising department selling advertising in the Report on Business. Even there, I was soon dragged into other areas such as the publisher’s office to strategize the related advertising potential of upcoming special reports. We had some labour strife after I had been there a while and I ended up running the ad alley in an other-wise automated composing room. That was an experience worthy of a book but there was little writing involved.
My first major newspaper writing was for John Basset’s Toronto Telegram. It was just freelance stuff and I got out just before Basset sold off the paper to concentrate on his TV station. I put that writing down to hard lessons learned. There is more to this subject but I will save it for another time.
Copyright 2023 © Peter Lowry
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